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Articles from Information and Software Technology
What is the Difference between On-page and Off-page SEO?

Search Engine Optimization is a process used to improve the visibility of your website or a particular area/content in your website when a user searches for a related content on search engines like Google, Yahoo or Bing.
There are two main types Search Engine Optimisation Strategies:

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Types Of SEO

arrow Definition:

SEO is the process of enhancing the quality and increasing the volume of web traffic to a specified website with the help of proven SEO techniques, in order to attain a higher position in terms of ranking when particular keywords and phrases are placed in the search field.

arrow There are three types of SEO:

  1. 1. White Hat SEO
  2. 2. Black Hat SEO
  3. 3. Gray Hat SEO

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Components of SEO

arrow SEO has two primary components:

  1. 1. On-page optimization
  2. 2. Off-page optimization

arrow On-Page Optimization:

On-page optimization means the methods that can be taken directly within the website so as to help your ranking higher in the Google search engine. The best example is to optimize the content or to improve the meta tags.

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Link Building

Link building is the process of getting hyperlinks from various websites. There are many techniques to build links. However, the level of difficulty varies. Many SEOs spend the majority of their time to perform better.

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Local SEO

The main objective of the Local SEO is to help your business project in the SERPs. The local ranking factors include name, address and phone number (NAP) are to be learnt for use.

arrow SERP:

SERP is the shortened form of Search Engine Results Page. It is the list of results that a search engine responses to a particular keyword or phrase query. Each listings encompasses the Web page title, the linked page URL (Uniform Resource Locator), a brief description about the content, and links to point of interest.

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Back Links

Backlinks are the webpage links that links to any other page. They were the major metric for the ranking of a webpage. A page containing lot of back links tended to attain higher position among all search engines, including Google. This is still true to a large extent.
The following common terms related to back links that you should know:

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Advantages of Backlinks in SEO

arrow Faster Indexing:

Back links will help bots and spiders to search and index the user site at a faster rate.

arrow Increase in Rankings:

In order to increase rankings, the site must have quality content and more referring sites.

arrow Organic Traffic:

Organic traffic is possible with more ranked pages. More the referring links is given to a particular article more the trustiness, higher rankings will be given for such articles.

arrow Referral Traffic:

Link Building will increase referral traffic to a site.

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Broken Links

A broken link means hyperlinks which are connected to an empty or non-existent external WebPages. It is also referred as a broken hyperlink or a dead link.

The main problem of broken links is creating bad impressions and unprofessional images in the mind of website viewers. It can be tackled immediately by the website developers and designers.

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What is a Blog?

A blog is a truncated form of the work weblog or web log. A blog is a website or an online page consisting of posts or entries appearing in chronological order of recently updated date. Most of the common blog sites have functionality to add comments, links, images, etc. to share with the rest of the bloggers.

Blogs are mainly used by users worldwide to share their thoughts, understanding and experience of the various topics being discussed. A number of businesses and corporate organizations also use blogs to promote their online presence and improve their search engine optimization rating.

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Google Analytics

Google Analytics means a free web analytics service that provides statistics and basic analytical tools for the purposes of SEO and marketing. This service is available to anyone with a Google account.

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Site Map

A site map means a visual or textually organized model of a website’s content that enables the users to navigate through the site to find the information. A site map is an interactive table for contents in which each listed item links directly to its counterpart of the website.

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Benefits of E-Commerce website for Retailers and Small Businesses

An E-Commerce website is an online platform that enables retailers and small businesses (both shop based and home based) to establish their online presence and sell their products or services online.

An e-commerce website ideally provides the customer to complete experience of shopping right from walking into a shop until payments and getting the product delivered at their doorstep. Here are some of the key reasons why most of the business is setting up an e-Commerce website:

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10 Reasons Why Customers Prefer Online Shopping

More and more traditional stores are going online these days as the number of online shoppers has rocketed sky high in the last four years. Here are some reasons on why customer prefer to purchase products online instead of walking into a traditional store.

arrow Convenience:

Customers find it easier to shop at their own convenience. Every customer has individual shopping habits. Some prefer to browse online shopping websites in trains or buses on their way to work and some like a quick browse before they go to bed. Some like to do online shopping during lunch breaks and some do it just to relieve stress. Going into a traditional store for browsing or shopping at any of these times may not be possible.

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Top 5 Reasons to have a Mobile Friendly/Responsive Website

arrow Mobile Network Traffic Growth

Gone are those days when we used the old dial-up modems that made weird noises to connect to the internet. Smart phones have redefined the whole concept of a mobile phone and are widely used for a wide range of activities including browsing the internet, online chatting, applications that enable us to have a great control from booking a taxi to ordering pizzas. Mobile data traffic has grown from by about 4000 times in the past decade.

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What is Search Engine Optimization?

Search Engine Optimization is the methodology used to improve a website’s visibility on the internet by following standard strategies and techniques. A website optimized with proper Search Engine Optimization techniques gets a higher page rank from the search engines. As a result of this, the website appears on the top order of the search results thereby attracting more visitors and customers.

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What is Infrastructure?

Infrastructure refers to structures, systems, and facilities serving the economy of a business, industry, country, city, town, or area, including the services and facilities necessary for its economy to function. Infrastructure is the basic physical systems of a business or nation; transportation, communication, sewage, water and electric systems are all examples of infrastructure. Infrastructure thus consists of improvements with significant cost to develop or install that return an important value over time. These systems tend to be high-cost investments; however, they are vital to a country's economic development and prosperity. Projects related to infrastructure improvements may be funded publicly, privately or through public-private partnerships.

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What is Software?

Software refers to a program or a set of instructions and applications used to manage and control various functions of a device such as a computer. Unlike hardware, which represents a physical part of a device, software is virtual.

arrow Software Categories:

There are two main categories of computer software: system software and application software. System software is a basic requirement for any computer, as it controls all main functions and integrates all parts into a unitary system. An example of a system software is an operating system.

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What is Cloud?

Cloud computing is a general term for the delivery of hosted services over the Internet. Cloud computing enables companies to consume computing resources as a utility -- just like electricity -- rather than having to build and maintain computing infrastructures in-house. Cloud computing is a type of Internet-based computing that provides shared computer processing resources and data to computers and other devices on demand. It is a model for enabling ubiquitous, on-demand access to a shared pool of configurable computing resources (e.g., computer networks, servers, storage, applications and services), which can be rapidly provisioned and released with minimal management effort. Cloud computing and storage solutions provide users and enterprises with various capabilities to store and process their data in third-party data centers that may be located far from the user–ranging in distance from across a city to across the world.

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